The Fruits Of Labor Coaching and Professional Development Firm

"A window of opportunity will not open itself." ~Michael Crichton

Neuro-Linguistic Programming (NLP) is a behavioral technology, which simply means that it is a set of guiding principles, attitudes, and techniques about real-life behavior, and not a removed, scientific theorem. It allows you to change, adopt or eliminate behaviors, as you desire, and gives you the ability to choose your mental, emotional, and physical states of well- being. With NLP, you learn how to grow from every single life experience, thus increasing your ability to create a better quality of life. NLP is a very pragmatic technology based on an ability to produce your desired results, thus allowing you to become proficient at creating your future!

"NLP cannot be dismissed as just another hustle. Its theoretical underpinnings represent an ambitious attempt to codify and synthesize the insights of linguistics, body language, and the study of communication systems." -- Psychology Today

"(NLP) does offer the potential for making changes without the usual agony that accompanies these phenomena. . . Thus it affords the opportunity to gain flexibility, creativity, and greater freedom of action than most of us now know. . ." -- Training and Development Journal

". . . real estate brokers and salespeople use Neuro-Linguistics to enhance their communication skills and provide them with more choices when working in a difficult situation. . . it shows how we make sense of the world around us and communicate." -- Real Estate Today

Neuro Linguistic Programming (NLP), Time Line Therapy®, and Hypnosis trainings are techniques for mind, body and spirit. You'll find tools applicable in business for sales, management, communication, and coaching, as well as teaching, sports, therapy, and personal growth. These techniques really work, producing tangible results.

Results prove that these NLP techniques are the best processes for creating fast and long-lasting change in your life. Many other systems are good at discovering problems but don't give you tools for painless, fast, change. The tools on these pages are the most effective that exist today and our purpose is to make them available to you to improve your life, health, relationships, income and career.

Our methods have assisted thousands of people to get rid of negative emotions — depression, anger, fear and anxiety — and to eliminate limiting decisions (such as, "I can't have a great relationship") helping people break through limitations to make more money, get a better job, create perfect health or the ideal relationship.


NLP Programs

  • NLP Bootcamp
  • NLP Certification
  • NLP in Sales
  • NLP Marketing Bootcamps
  • NLP Fearless Presenting Seminars

Intense NLP Practitioner Certification Training
Seven exciting, fast-paced, transformational days for learning and integrating the powerful techniques of NLP. Course includes Time Line Therapy® and Hypnosis certification training. All participants are required to own and study The Practitioner Collection before attending (the 7 course days are not consecutive).

Using the technology of Neuro Linguistic Programming (NLP), Hypnosis and Time Line Therapy®, you can become certified in each of these technologies in only 7 days. Our seven day multimedia certification includes a home study segment before coming to the training.

1. NLP Practitioner Training
Use NLP applications in:

  • Business, Sales and Communication
  • Coaching and Relationships
  • Personal Growth and Change
  • Education and Learning

    Creating Rapport:
  • Indicators of Rapport
  • Pacing
  • Matching and Mirroring
  • Group Rapport
  • Leading

    Master Language & Communication:
  • Always get agreement
  • Get the information you want, when you want it
  • Elegantly disagree with others, without offending them
  • Uncover hidden agendas
  • Get your point across without resistance
  • Get your listener curious and interested
  • Use metaphors and stories with a purpose
  • The Hierarchy of Ideas: Chunking
  • The Milton Model: Ambiguity
  • The Power of Utilization
  • The Meta Model: Specificity

    Enhancing Your Sensory Acuity:
  • Increasing Your Sensory Awareness
  • Secrets of Learning Easily

    Gain Control of Your Internal Representations:
  • Leverage Using Universal and Drivers
  • Changing Beliefs
  • Overlap
  • Swish Patterns

    Learn How to Use Internal Representational Systems:
  • Visual, Auditory, Kinesthetic
  • Noticing and Using Predicates
  • Eye Accessing and Eye Patterns

    Discover Strategies of Human Behavior:
  • Improving Learning Skills
  • Buying and Motivation Strategies
  • How People Decide
  • The Convincer Strategy
  • The Reassurance Strategy
  • Creating and Designing Strategies
  • Love Strategies & Relationships

  • Four Keys to Anchoring
  • Chaining Anchors
  • Eliminating Procrastination
  • Designing Anchor Chains
  • Building Your Own Personal Anchors
  • Anchors in Relationships
  • Utilizing Anchors

  • Context Reframe
  • Meaning Reframe
  • The Visual Squash (with demo)
  • Parts of the Unconscious Mind
  • Methods for Integrating Parts
  • An NLP Model of Therapy
  • Resolving Phobic Behavior
  • NLP Negotiation Model

    2. Time Line Therapy® Practitioner Certification Training
    Gain total control of your life:
  • Move through yours and others internal blocks
  • Eliminate negative emotions, beliefs and decisions
  • Make the right decisions
  • Get to know what you really want
  • Get motivated and stay motivated

    Create the kind of future you really want:
  • Understand your own internal time machine and how it creates your future
  • Use S-M-A-R-T criteria for making your goals come true
  • Eliminate limiting beliefs and decisions
  • Learn how to visualize your future so it's more compelling, motivating and exciting for you

    3. Certification as a Hypnotherapist
    You will also learn hypnotherapy from people who have been doing hypnosis for years. We also include training in Ericksonian indirect permissive Hypnotherapy, so that you can increase your results with the largest number of clients. In addition, the training allows you to receive certification as a Hypnotherapist.

    This Training meets the standards of the American Board of Neuro Linguistic Programming. So your certification has worldwide recognition. It is also recognized by the Time Line Therapy Association and the American Board of Hypnotherapy.

    Preparation for the Training -- Home Study
    Our unique process gets you started right away with the pre-study for the training on CD. You listen to the audios at your own pace, then contact us to schedule the instructor led portion to finish your training. You will have ample opportunity at the training to heal the past while also learning the skills of NLP, Time Line Therapy®, and Hypnosis.

    Schedule your session soon. All classes will be small to give individual attention and guidance to each participant.

    Sign up Today...



     Neuro Linguistic Programming (NLP) began as a model of how we communicate to ourselves and others which was developed by Richard Bandler and John Grinder. This model explains how we process the information that comes into us from the outside. The belief is that "The map is not the territory." And so the internal representations that we make about an outside event are not necessarily the event itself.

    Typically, what happens is that there is an external event and we run that event through our internal processing. We make an Internal Representation (I/R) of that event. That I/R of the event combines with a physiology and creates a state. "State" refers to the internal emotional state of the individual -- a happy state, a sad state, a motivated state, and so on. Our I/R includes our internal pictures, sounds and dialogue, and our feelings (for example, whether we feel motivated, challenged, pleased, excited, and so on). A given state is the result of the combination of an internal representation and a physiology. So what happens is that an event comes in through our sensory input channels which are:


    Including the sights we see or the way someone looks at us;



    Including sounds, the words we hear and the way that people say those words to us (unless you specifically want variety in form);



    Or external feelings which include the touch of someone or something, the pressure, and texture;



    Which is smell; and



    Which is taste.

    The external event comes in through out sensory input channels and it is filtered -- we process the event. As we process the event, we delete, distort, and generalize the information that comes in, according to any number of several elements that filter our perception.


    Deletion occurs when we selectively pay attention to certain aspects of our experience and not others. We then overlook or omit others. Without deletion, we would be faced with much too much information to handle with our conscious mind.


    Distortion occurs when we make shifts in our experience of sensory data by making misrepresentations of reality. In Eastern philosophy there is a well-known story of distortion in the rope versus snake analogy. A man walking along the road sees what he believes to be a snake and yells "SNAKE." However, upon arriving at that place he is relieved as he discovers that what he sees is really only a piece of rope.

    Distortion also helps us in the process of motivating ourselves. The process of motivation occurs when we actually distort the material that has come into us that has been changed by one of our filtering systems.



    The third process is generalization, where we draw global conclusions based on one or two experiences. At its best, generalization is one of the ways that we learn, by taking the information we have and drawing broad conclusions about the meaning of the effect of those conclusions.

    Normally, the conscious mind can only handle 7 (plus or minus 2) items of information at any given time. Of course, many people can't even handle this number, and I know people who are a "1 (Plus or minus 2)." How about you? Try this: Can you name more than 7 products in a given product category, say cigarettes? Most people will be able to name 2, maybe 3 products in a category of low interest and usually no more than 9 in a category of high interest. There is a reason for this. If we didn't actively delete information all the time, we'd end up with much too much information coming in. In fact, you may have even heard that psychologists say that if we were simultaneously aware of all of the sensory information that was coming in, we'd go crazy. That's why we filter the information.

    So, the question is, when two people have the same stimulus, why don't they have the same response? The answer is, because we delete, distort, and generalize the information from the outside.

    We delete, distort and generalize the information that comes in from our senses based on one of five filters. The filters are, Meta Programs, belief systems, values, decisions, and memories.


    The first of these filters is Meta Programs. Knowing someone's Meta Programs can actually help you clearly and closely predict people's states, and therefore predict their actions. One important point about Meta Programs: they are not good or bad, they are just the way someone handles information.



    The next filter is values. They are essentially an evaluation filter. They are how we decide whether our actions are good or bad, or right or wrong. And they are how we decide about how we feel about our actions. Values are arranged in a hierarchy with the most important one typically being at the top and lesser ones below that. We all have different models of world (an internal model about the world), and our values are the result of our model of the world. When we communicate with ourselves or someone else, if our model of the world conflicts with our values or their values, then there's going to be a conflict. Richard Bandler says, "Values are those things we don't live up to."


    Values are what people typically move toward or away from (see Meta Programs). They are our attractions or repulsion's in life. They are essentially a deep, unconscious belief system about what's important and what's good or bad to us. Values change with context too. That is, you probably have certain values about what you want in a relationship and what you want in business. Your values about what you want in one and in the other may be quite different. And actually, if they're not, it's possible that you may have trouble with both. Since values are context related, they may also be state related, although values are definitely less related to state than are beliefs.



    The next filter is beliefs. Beliefs are generalizations about how the world is. One of the important elements in modeling is to find a person's beliefs about the particular behavior we are trying to model. Richard Bandler says "Beliefs are those things we can't get around." Beliefs are the presuppositions that we have about the way the world is that either create or deny personal power to us. So, beliefs are essentially our on/off switch for our ability to do anything in the world. In the process of working with someone's beliefs, it's important to elicit or find out what beliefs they have that cause them to do what they do. We also want to find out the disabling beliefs, the ones that do not allow them to do what they want to do.



    The fourth element is our memories. In fact, some psychologists believe that as we get older, our reactions in the present are reactions to gestalts (collections of memories which are organized in a certain way) of past memories, and that the present plays a very small part in our behavior.



    The fifth element, and related to memories, is decisions that we've made in the past. Decisions may create beliefs, or may just affect our perceptions through time. The problem with many decisions is that they were made either unconsciously or at a very early age, and are forgotten.

    These filters will determine our internal representation of an event that is occurring right now. It is our internal representation that puts us in a certain state, and creates a certain physiology. The state in which we find ourselves, will determine our behavior.

    Remember that in this model the map, the I/R, is not the territory. Our every experience is something that we literally makeup inside our heads. We do not experience reality directly, since we are always deleting, distorting, and generalizing. Essentially, what we do experience is our experience of the territory and not the territory itself.

    As early as the late 60's and early 70's communication studies indicated that nonverbal behavior played an important role in communication: (Mehrabian, A and R. Ferris (1967), 'Inference of attitudes from non-verbal communication in two channels', The Journal of Counselling Psychology, 31, pp 248-52; Argyle, M, F. Alkema and R. Gilmour (1970), 'The communication of friendly and hostile attitudes by verbal and non-verbal signals', European Journal of Social Psychology, 1, pp 385-402; Birdwhistle, R (1970), 'Kinesics and Context', Philadelphia:University of Pennsylvania).


    Researchers determined that just 7% of what we communicate is the result of the words that we say, or the content of our communication. 38% of our communication to others is a result of our verbal behavior, which includes tone of voice, timbre, tempo, and volume. 55% of our communication to others is a result of our nonverbal communication, our body posture, breathing, skin color and our movement. The match between our verbal and non-verbal communication indicates the level of congruency.



    Based on the information so far, we are ready now, to discover how to put people into state. Actually, if you did the rapport exercise, you already know how to put people into state. The process of going into rapport with someone does indeed put them into. In fact, if you're pacing and leading the person, just your going into a state will put them into that state. (Remember, a state is made up of an I/R. and a physiology.)

    So the first step in putting people into state is to establish rapport. The second step is to put yourself into the state you want to establish in them.

    The next step is to say, "Can you remember a time when you were?.. (the state you want them to access)." For example, "Can you remember a time when you made a decision easily and quickly, when you were totally decisive?.. (for decisiveness)." Or, "can you recall a time when you purchased something that you were very happy with?.. (for buying state)."

    What will happen is that people will literally go inside and do a search of their memory to discover that particular time. If you have them do enough of that (such as happy buying state), they will connect (or link) you to that state.

    The question may come up, what if they're resistant, or ask you, "Why are you asking me this stuff?" I had that happen once when I was signing up a new client. And I was asking him to recall all sorts of outrageous stuff. He said, "I can't believe I'm sitting here answering all your crazy questions!" I said, "I know! I can't believe it either! Why are you doing that?" He answered, "You know, I just feel like I'm very close to you." Bandler and Grinder say, "There are no resistant patients, only resistant therapists." So before you ask outrageous questions, establish rapport. Then you can do anything, and they'll forgive you.

    One more thing you can do in advance is to set the frame about what you're going to do. Here are some nice frames to put around the process of putting someone into state:

    "As we sit here talking about your business, I'm beginning to wonder if it would be appropriate to ask you now, to recall a time..."

    "That reminds me, can you remember a time when you were totally decisive, now..."

    "You know, I was wondering, can you recall a time when you made a business decision that was a big win for you, and made you lots of money?"

    "And as I ask you so many questions, you may wonder what it would be like to be a client, and as you wonder, if you could just imagine being a client now, you'd probably find that it would be easier to make the right decision..."

    "Your telling me about your business reminds me of a time when I (pause), well gee, I wonder if you can recall a time when you totally were satisfied with a purchase you just made."

    And they'll oblige you by going right into that state.

    Remember that a state is made up of an internal representation and a physiology. So, your asking them to make an internal representation of a time when they were (for example) satisfied with something puts them right back into that state. And when you have access to a state, what you want to do then is to anchor it.

    What is  hypnosis?

    Whitfield tries hypnosis to improve performance

    Atlanta Journal-Constitution Staff Writer

    Flowery Branch -- Bob Whitfield has had with his disappointing season with the Falcons. The veteran offensive lineman has decided to tackle the problem with hypnosis.

    Wednesday, the Falcons' left tackle underwent hypnosis with the goal of playing better, adding a chapter to his personal scrapbook of eccentricities. illustration
    Bob Whitfield has visited a Buckhead hypnotist in an attempt to improve his on-field performance.

    The 12-year veteran was uncommonly candid after last Sunday's 39-26 loss to the Minnesota Vikings, admitting that has been playing poorly. But even for Whitfield -- an ecletic personality who's known to ramble about anything from football to global politics -- two sessions with a Buckhead hypnotist were unusual.

    "Basically, Bob wanted to improve his on-field performance. Specifically, his focus -- his mind would wander a little bit on the field," said Dr. Wesley Anderson of Hypnosis Works. "We were using [trigger] words like 'natural.' It's natural to hit people real hard. And a couple of other words like 'set' because he gets down in his set."

    Whitfield's second session was broadcast live, during his, "What up, Bob?" show on Z-93, the Falcons' flagship radio station.

    "It was real," Whitfield said Thursday. "It's all a way to help you focus. It wasn't like a funny little thing where you're asleep."

    Some fans might have been inclined recently to suggest that Whitfield's been slumbering. After committing two holding penalties against Minnesota (he has four in the past three games), one of which resulted in a safety, and getting run over on another play that resulted in a sack, Whitfield sat for a long time in the locker room, still in his uniform.

    "I'm just not getting the job done," he said after Sunday's loss.

    So on Wednesday, he visited Anderson's office, where the hynotherapist gathered background on Whitfield to get ideas about what techniques might best suit him. Then, Wednesday evening, Anderson hypnotized Whitfield on the air.

    This didn't have anything to do with waving a stopwatch in front of Whitfield. There are different methods of hypnosis. Anderson basically talked his client into a state of deepened relaxation.

    "You ask them if they want to go under. They say yes," Anderson said. "I say, 'Close your eyes, and imagine a wave of relaxation from the top of your head all over body. Imagine your eyelids are so heavy it's impossible to open them.' When they've tested that, you go through a deepening technique. . . to get as deeply physically relaxed as you can get."

    The 6-foot-5, 310-pound Whitfield will get a test soon. On Monday night he goes up against the St. Louis Rams' Grant Wistrom, who has had 24.5 sacks since 2001.

    Whitfield had another request for Anderson, too. "I asked if he could do something about all these chocolate chip cookies," the big guy said. "I keep eating them."


  • Talent is a fruit that grows in humans, like a fruit on a plant!

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