The Fruits Of Labor Coaching and Professional Development Firm

"I did then what I knew how to do.  When I knew better... I did better." ~Angelou

The Fruits of Labor, Inc. an Atlanta-based company with an international presence, specializing in professional development training, speaking and productivity coaching services. Our solutions empower individuals to maximize their full potential. If you and/or your organization currently have a need to transform your team into a high-performing team, with increased performance tracks, we would be interested in speaking with you to discuss the value and the strength that our expertise in communication, people skills and perceptions can bring to you and/or your team at this time.

The mission of The Fruits of Labor is to cultivate the fruits within individuals and organizations that empower success. We help you realize the fruits of your labor. Our phased approach: 1) Assessment, 2) Action and 3) Accountability.  In each phase, we have clear deliverables and tangible milestones. 

Everything we do is geared towards empowering individuals to create more effective personal competencies and capabilities. This allows individuals to demonstrate greater success with interpersonal communication skills, influence paradigms, sales rapport, customer service and relationship building. 

Individuals and Firms hire us to:

  • Improve people skills and capabilities

  • Create better customer relationship management

  • Improve sales and influence acumen

  • Enhance talent

  • Transform presentation skills

  • Enhance communication

  • Enhance diversity perceptions and awareness

  • Increase understanding of self and others

  • Increase engagement

  • Reenergize attitudes

  • Integrate brain styles to create more synergy

  • Improve perceptions

  • Coach leaders on tailoring messages

  • Help build rapport

  • Shift attitudes and beliefs about success

  • Decrease conflict

  • Teach different learning styles

  • Improve leadership competencies

  • MOVE beyond fear

Chief Empowerment Officer, CEO
People Psychology Matters

Dr. Cherry A. Collier, Champions Choice and is often seen on tv and heard on radio.  She believes that all change starts with choice!  Whether it is attitude, customer service, self esteem, or confidence – she has developed a technology called “the secret psychology of success” to enable you to make the master choice and choose success. Dr. Cherry is the author of Move Out Of Your Own Way and uses her Ph.D. in Social Psychology to empower numerous fortune 500 companies and universities: including the Coca Cola company, SunTrust, Sharp Electronics and Auburn University to increase their Choice IQ.

Dr. Cherry C. was recently selected from a nationwide search to be featured in the new 10th Anniversary Edition of Mission Possible, a highly successful series from Tennessee based Insight Publishing.  The book features best-selling authors Stephen Covey (Seven Habits of Highly Effective People) and Brian Tracy (The Psychology of Selling).  Dr. Cherry, Tracey, and Covey are joined by other well known authors and speakers, each offering time-tested strategies for success in frank and intimate interviews. 

Dr. Cherry received her Ph.D. and Masters of Science from the University of Georgia.  She graduated Magna Cum Laude, from Spelman College, with a Bachelors of Arts in Psychology.  Dr. Cherry is a master practitioner, and certified trainer of Neuro linguistic Programming; a graduate of The Coaches Training Institute, a member of the National Speakers Association, and a certified SHRM generalist.  

She remembers having it all; a 6-figure job, both parents living, a loving and supportive relationship, and all the other things that go along with the fairy tale life.  Suddenly, her dreams were turned inside out; forcing her to make some very tough life choices.  Her greatest choice was choosing a positive attitude.  She believes that magic is in each of us.  Especially you! 

Dr. Cherry works with a diverse team of experienced consultants and coaches to deliver results that exceed expectations.

The Fruits of Labor, Inc. Brochure 

More About Dr. Cherry (click here)

Dr. Cherry's Speaking Brochure

Multimedia Kit

 Chief Operating Officer, COO

Mattie Seals


Preview Dr. Cherry's Video

View an Interview with Dr. Cherry

Lisa Bradley, Client Services Manager

Key Terms:

Personal Diversity - the uniqueness of each individual.  It includes our attitude, our behaviors, our personality, our perceptions and our filters that we use to process information. The greatest potential for growth in an individual is in increasing the personal diversity acumen.  As we increase this often overlooked, yet very significant competency we help the individual move out of their own way to success at all levels of the organization. Increasing personal diversity increases: influence, persuasion, and sales effectiveness in individuals. Thus breaking the pattern and embracing the value of working with others. 

The Fruits of Labor the unique fruits that are inside of us.  These fruits are seeds that are in all of us.  We work closely using proven methodologies, techniques and strategies to nurture and water these fruits.

Jack Canfield shares Success Principles & Chicken Soup.. Charles "Roc" Dutton comments on how to keep on moving. Dr. Cherry gets Nido Qubein's tips on serving beyond selling.

Exchanging strategies with Stedman Graham Speak and Grow Rich with  Dottie Walters  Apprentice lessons with Kwame

Feel free to contact us:
People Psychology Matters
530 Reunion Court
Atlanta, GA 30331



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